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Zeithaml, Valarie A .
Services Marketing: Zeithaml Valarie A . - 5th - New Delhi Mc Grow Hill c2011 - xxvii, 763p. : ill, Graph, Chart, Maps ; 24cm.

Includes Index.

ISBN: 9780070700994

Subjects--Personal Names:
Bitner, Mary Jo
Pandit, Ajay
Gremler, D Dwayne

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8/ Z372s/ 2011

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