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Keller, Kevin Lane
Strategic Brand Management : Kevin Lane Keller - 3rd - New Delhi Pearson c2008 - [xxi] , 692p . : ill. Chart , Graph ; 26cm.

Includes Index.

ISBN: 9788131719770

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.4012/ K281s/ 2008

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