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Clow, Kenneth E./ Donald Back
Integrated Advertising Promotion and Marketing communications Kenneth E.Clow,Donald Back - 3rd - New Delhi Pearson 2007 - 537p.: 28cm. Merketing

Includes Index

ISBN: 978-81-3170996-2

Subjects--Topical Terms:
Marketing
Marketing

Dewey Class. No.: 659.1 / 659.1

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