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Christopher Lovelock, Jochen wirtz
Services Marketing Christopher Lovelock, Jochen wirtz - 5th - India Pearson Education 2004 - [ix], 618p. : ill, Graph ; 22cm. Marketing.

Includes Index.

ISBN: 81-297-0453-6

Subjects--Topical Terms:
Marketing
Marketing

Dewey Class. No.: 658.8 / LOM

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