Kevin Lane Keller
Strategic Brand Management .Building , Measuring and Managing Brand Equity Kevin Lane Keller - 2nd - New Delhi India Privat Ltd. Prentic Halll 2003 - [xiii] , 788p . : ill,Graph, Chart ; 22cm. Management.
Includes Index.
81-203-2309-2
Management
Management
658.827 / KES
Strategic Brand Management .Building , Measuring and Managing Brand Equity Kevin Lane Keller - 2nd - New Delhi India Privat Ltd. Prentic Halll 2003 - [xiii] , 788p . : ill,Graph, Chart ; 22cm. Management.
Includes Index.
81-203-2309-2
Management
Management
658.827 / KES
