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Cravens , David W.
Strategic Marketing / David W. Cravens , Nigel F. Piercy - 8th edn. - New York : McGraw Hill Education Private Limited, c2006. - [xvii], 726 p. : ill. ; 25 cm.

Includes Index

ISBN: 001244328

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 /C8558s/ 2006

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