Belch, George E.
Advertising and Promotion : An Integrated Marketing Communications Perspective / George E.Belch, Michael A. Belch,Keyoor Purani - 7th edn. - New York : McGraw Hill Education Private Limited, c2007. - xxvi, 818 p . : ill. ; 24 cm.
Includes Index .
0-07-310126-5
Marketing
659.1 / BEA
Advertising and Promotion : An Integrated Marketing Communications Perspective / George E.Belch, Michael A. Belch,Keyoor Purani - 7th edn. - New York : McGraw Hill Education Private Limited, c2007. - xxvi, 818 p . : ill. ; 24 cm.
Includes Index .
0-07-310126-5
Marketing
659.1 / BEA