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William G. Zik Mund
Exploring Marketing Research William G. Zik Mund - 6th - Phildphia Harcaufk Brace College 1997 © - [xxvii] , 739p . : ill . Table, ;25cm .

Includes Index

ISBN: 0-03-018763-x

Subjects--Topical Terms:
Marketing
Marketing

Dewey Class. No.: 658.83/Z647e

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