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Zeithaml, Valarie A.
Services Marketing: Valarie A.Zeithaml & Mary Jo Bitner - 1st ed. - New Delhi Tata Mc Graw Hill c2003 - [xx],700p . : ill. ; 24cm.

Includes Index.

ISBN: 0070782504

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.029/ Z372s/ 2003

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