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Orville C. Walker ,Jr.,Herper W. Boyd . Jr. , & Jean - Claude Larreche
Marketing Strategy Orville C. Walker ,Jr.,Herper W. Boyd . Jr. , & Jean - Claude Larreche - 2nd - Boston Irwin c1996 - [xxiv] , 392p . : ill . ; 23cm.

Includes Index

ISBN: 0-256-0692-9

Subjects--Topical Terms:
Marketing
Marketing

Dewey Class. No.: 658.802/WAM

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