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Czinkota, Michael R. & Ilkka A . Ron nainen
International Marketing Strategy Michal R.Czinkota & Ilkka A . Ronkainen - New York The Dryden Press c1994 - x,353p.: Table,23cm.

Includes Index

ISBN: 0030983738

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.848/ C998i/ 1994

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