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Sally Dibb & Lyndon Semkin
The Market Segmentation Work Book ; Target Marketing for Marketing Management. Sally Dibb & Lyndon Semkin - London & New York Routledge c1996 - [xiii] , 219p . : ill . Chart ; 23cm.

Includes Index

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.802/ Si457m/ 1996

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