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Philip Kotler & G.Armstrong
Marketing: An Introductions/ Philip Kotler & G.Armstrong - 4th - Prentia Hale Upper Saddle Rever N.J c1997 - [xxix], 585p. : ill, Table, Graph; 25cm.

Includes index.

ISBN: 0132527103

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8/ K8487m/ 1997

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