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D.R.Lehmann,R.S.Winer
Analysis for Marketing Planning D.R.Lehmann,R.S.Winer - 4th - Chicago Irwin 1997 - xi, 211p. ills. ; 27cm.

Includes Index

ISBN: 0256214425

Subjects--Topical Terms:
Marketing
Marketing

Dewey Class. No.: 658.802/LEA

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