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Lilien, Gary L.
Marketing Models / Gray L.Lilien,Philip Kotler ,K.Sridhar Moorthy - New Jersey : Prentice Hall, c1992. - [xv], 803 p . : chart,Table, ; 23 cm.

Includes Bibliography and Index .

ISBN: 013545641x

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8007/L6277m/ 1992

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