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Johanson, Johny K.
Global Marketing: Foreign Entry, Local Marketing, and Global Management/ Johny K.Johanson - Chicago Irwin c1997 - [xx],716p. : ill, Graph, Maps ; 24cm.

Includes Index.

ISBN: 0256160511

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8/ J599g/ 1997

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