D. A. Aaker
Marketing Research D. A. Aaker, V. Kumar and George S. Day - 5th - New York John wiley c1995 - [xvi], 783p. : ill. Tabil, Chart ; 26cm.
Includes Index.
0471552542
Marketing
658.83/ Aa41m/ 1995
Marketing Research D. A. Aaker, V. Kumar and George S. Day - 5th - New York John wiley c1995 - [xvi], 783p. : ill. Tabil, Chart ; 26cm.
Includes Index.
0471552542
Marketing
658.83/ Aa41m/ 1995
