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D. A. Aaker
Marketing Research D. A. Aaker, V. Kumar and George S. Day - 5th - New York John wiley c1995 - [xvi], 783p. : ill. Tabil, Chart ; 26cm.

Includes Index.

ISBN: 0471552542

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.83/ Aa41m/ 1995

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