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Hisrich,Robert D.
Marketing Decisions for New & Mature Products Robert D. Hisrich / Michael P. Peters - 2nd - New York Maxwell Macmillan 1991 - [xiv],516p.: Table; 23cm. Marketing.

Includes Index.

ISBN: 0-675-20647-2

Subjects--Topical Terms:
Marketing
Marketing

Dewey Class. No.: 658.802/HIM

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