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W. D. Perreault
Essentials of Marketing W. D. Perreault - 7th - London Irwin 1997 - [xxvi] , 613p . : Graph ; 26cm .

Icludes Index .

ISBN: 0-256-18341-4

Subjects--Topical Terms:
Marketing
Marketing

Dewey Class. No.: 658.8/PEE

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