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McDaniel, Carl
Contemporary Marketing Research/ Carl Mcdaniel/ Roger Gates/ Shiva Nandan - 3rd - New York West Publishing Company c1996 - [xxxii],783p.: Table, Graph ; 25cm.

Includes Index.

ISBN: 0314061223

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.83/ D221c/ 1996

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