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W.J. Keegan
Principles of Global Marketing W.J. Keegan - New Jersey Prentic Hall 1997 - [xx], 421p . : ill, Table, Graph, Maps ; 26cm. Marketing.

Includes Index.

ISBN: 0-13-722299-8

Subjects--Topical Terms:
Marketing
Marketing

Dewey Class. No.: 658.848 / KEM

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