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Harper W. Boyed , Jr. Ralph Westball & Standly F. Stach
Marketing Research Text and Cases Harper W. Boyed , Jr. Ralph Westball & Standly F. Stach - 7th - U S A Richard D. Irwin 2004 - [xv],816p.: Tabile,Graph;24cm. Marketing.

Includes Index.

ISBN: 81-85386-16-1

Subjects--Topical Terms:
Marketing
Marketing

Dewey Class. No.: 658.8007/BOM

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