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Johansson, Johny K.
Global Marketing : Foreign Entry, Local Marketing, and Global Management / Johny K. Johansson - 4th edn. - Boston : McGraw Hill c2006. - xvii, 647 p. : 27.5 cm. ;

ISBN: 007-124454-9

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.848 / JOG

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