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Luck, David J.
Marketing Research / David J. Luck, Ronald S. Rubin - 7th ed. - New Delhi : c1987. Prentice Hall of India Private Limited, - xvii, 683 p. ill. ; 23 cm.

ISBN: 81-203-0484-5

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / LUM

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