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David L. Loudon & Albart J. Dalla Bitta
Consumer Behavior : Concepts & Applications: David L. Loudon & Albart J. Dalla Bitta - 4th - New Delhi Tata McGraw hill c1993 - [xxiii], 788p. : ill. Graph, Table ; 25cm.

Includes Index.

ISBN: 0070387672

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8342/ L926c/ 1993

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