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G. E. Beleh & M. A. Belch
Advertising & Promotion: an integrated marketing communication perspective G. E. Beleh & M. A. Belch - 4th - Boston McGraw hill 1998 - [xxii] , 762p . : Graph ; 28cm .

Includes Index .

ISBN: 0-256-21899-4

Subjects--Topical Terms:
Marketing
Marketing

Dewey Class. No.: 651.1/BEA

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