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Philip Kotler & Grey Armstrong
Principles of marketing Philip Kotler & Grey Armstrong - 7th - New Delhi Prentice hall 1997 - xvii , 712p . : ill . Graph, Table ; 28cm

Includes Index

ISBN: 81-203-1077-2

Subjects--Topical Terms:
Marketing
Marketing

Dewey Class. No.: 658.8/KOP

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