Kotlar, Philip
Marketing management: Philip Kotlar - 11th - New Delhi: Prentice hall, c2003. - [xxix], 706 p. : ills. pics, figs ; 23cm.
includes index.
Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Market Strategies, Shaping the Market Offering, Shaping the Market Offering, Managing and Delivering Marketing Programs
0130336297
Marketing
658.8/ K8487m/ 2003
Marketing management: Philip Kotlar - 11th - New Delhi: Prentice hall, c2003. - [xxix], 706 p. : ills. pics, figs ; 23cm.
includes index.
Understanding Marketing Management, Analyzing Marketing Opportunities, Developing Market Strategies, Shaping the Market Offering, Shaping the Market Offering, Managing and Delivering Marketing Programs
0130336297
Marketing
658.8/ K8487m/ 2003